I Wrote My Book, Now What?
In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Brad Smith, Partners Club sponsor and Senior Director of Sales at D&L Press/Author2Market, a top-performing book manufacturing company.
You've written you're book.... now what?
Richard and Brad discuss best practices for using your book to 10x your lead flow and increase conversions of unconverted leads.
In this episode, you will discover:
- How to shock and awe potential new clients through the use of a book
- The secret to acquiring meetings with new referral partners with ease
- The power of using a book to create a referral development program
- The #1 way to add fuel to any group presentation
00:00 - Introduction from Richard James
03:08 - Brad Smith Introduction
07:27 - Why Write a Book?
10:38 - Create a Cover
12:56 - Insist On a Call to Action
16:42 - Test Your Tracking
20:08 - Print a Proof
21:04 - Order a Small Batch
22:22 - Start Marketing
25:06 - Don't Assume Writing and Printing Your Book is Enough!
26:56 - Press Release
29:52 - Send to Your List
36:38 - Create 3D Image
37:37 - Book Signing
40:20 - Existing Advertising
42:52 - Create Micro Content
44:44 - Promote on Amazon
45:26 - Use to Launch R.F.D.
47:10 - How to Connect with Brad Smith
50:39 - Episode Concludes