Episode 114

full
Published on:

10th Jul 2025

The Metric That Took Me From Lawyer to CEO

If you’re a law firm owner feeling stuck, overwhelmed, or frustrated with your firm's growth, chances are you're missing one critical number: Cost Per Appointment. 

In this episode, we break down exactly why knowing your cost per appointment for initial consultations is the most powerful tool for scaling your law firm, maximizing profits, and finally achieving the lifestyle you've always wanted.

We will expose:

  • What is "Cost Per Appointment" and why it's crucial for law firm growth.
  • How tracking this one metric helped Entrepreneurial Attorney of the Year finalist Jeff Kelly double his revenue.
  • The difference between marketing and advertising and why most law firms get this wrong.
  • How hot transfers could be damaging your firm’s profitability.
  • The step-by-step method to accurately calculate your firm's cost per appointment.
  • How to use your cost per appointment to optimize ads, reduce agency costs, and improve appointment-setting efficiency.

We will use real-life examples of law firms dramatically increasing profits by focusing on this single metric and show you exactly how you can utilize this data to improve your law firm’s profitability. 

Ready to clarify your law firm’s path to growth? Get access to a variety of free courses, tools, and proven systems to improve your business step-by-step: thelawfirmsecret.com

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About the Podcast

Your Practice Mastered
Are you ready to take your law firm to the next level?
Tune into The Your Practice Mastered Podcast where we talk about specific problems for law firm owners as they grow their firms. A show that will allow you to learn how to build a law firm that supports a lifestyle that gives you personal and financial freedom. New Episode every Thursday 8PM EST.