Episode 4

Published on:

31st May 2022

Discover How to Transform Your Law Firm's Online Presence with Empathy Driven Chat Automation

In the latest installment of EA Nation, we welcome Joe Ruotolo from Intaker. Richard James and Joe will show you how to transform your law firm's online presence with empathy driven chat automation. We will go over how your website's chat can make or break your prospects' first impression of your firm, and you'll learn some actionable steps to make your future clients say YES when they find you online.

Time Codes:

0:01 - Introduction from Richard James

1:54 - Joe Ruotolo introduces himself and Intaker

8:15 - "My Business is not different from yours" oath

11:13 - Empathy Automated

17:01 - Why does empathy work?

18:19 - It's not about you...its about them

20:38 - Showing empathy helps prospects trust you

20:59 - Empathy is a pattern interrupt

22:01 - Empathy is natural over the phone

22:52 - Fewer people call law firms today

23:26 - Web chat and forms are too cold

25:35 - New tools automate empathy and streamline the intake process

27:56 - Empathy driven chat automation increases your lead conversion

30:39 - People want to see your personality before they make a decision

32:18 - What else can empathy-driven chat automation do?

36:56 - Qualify leads on autopilot

38:10 - Filter out the noise

40:09 - Automate next steps in the buying journey

41:04 - What are the risks and limitations of these tools?

41:38 - Website performance and loading speed

44:29 - Optimize core web vitals to eliminate impact to SEO

47:40 - Cost vs benefit. Which product should I choose?

48:29 - Free/Included: Good starting point for low traffic sites/Upgrade your tool as website grows

49:35 - Premium: Best for optimized conversion/Must-have for high traffic sites

50:22 - Empathy driven chat bots are taking over!

50:39 - And your competitors are quickly adopting it

52:22 - Case study

53:47 - Episode summary & conclusion

58:07 - End of episode

Connect with Richard James:

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About the Podcast

Your Practice Mastered
Are you ready to take your law firm to the next level?
Tune into The Your Practice Mastered Podcast where we talk about specific problems for law firm owners as they grow their firms. A show that will allow you to learn how to build a law firm that supports a lifestyle that gives you personal and financial freedom. New Episode every Thursday 8PM EST.